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SEO stands for search engine optimization, Search Engine Optimization involves the art of ranking your website high in major search engines like Google, Bing, Yahoo etc ...
Meta description is the content that appears below your page in a search engine result that explains what the site is all about, They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it's more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website.
Your primary domain should not include a keyword just for the sake of keyword optimization -- that can actually hurt your SEO. If your company name happens to have a keyword, that's fine, but don't go buying.
There are a few different factors that will determine how quickly or slowly ranking will come. This list includes, but isn't limited to, How much content you create, The quality of the content, How the content resonates with your audience If you're a big or small site with strong or weak domain authority.
As you create your goals, consider what general traffic vs. quality traffic means to you. Set goals not just based on traffic, but based on the entirety of your marketing funnel..